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Two Cents -
Your Two Cents!
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It has now come to light that Toyota's top North American executive boasted of the compny saving $100 million by negotiating a limited recall for Toyota Camry and Lexus ES cars over a problem that could cause unintended acceleration. In an internal Toyota document used as part of a company presentation on its government relations, dated July 6, 2009, the phrase "Negotiated 'equipment' recall on Camry/ES re: [sudden acceleration], saved $100 million+ with no defect found" is among a bullet-pointed list of "wins." Question: Will Toyota be able to rebound from the damage that has been done to their brand?
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