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We're all for good deeds and good news at Daily Cents, so we knew you'd want to know about a generous new alliance between Fairmont Hotels & Resorts, a leading global hotel company, and Soles4Souls, a non-profit organization that collects shoes for redistribution to those in need.
Starting this fall, Fairmont Hotels & Resorts will donate gently used footwear from their Fairmont Fit program, a Club level benefit for complimentary use of adidas apparel and shoes during member stays, to Soles4Souls, an international organization changing the world one pair of shoes at a time.
To launch the new partniship, Fairmont is helping guests and community members to get involved. Drop off your used athlectic shoes at Fairmont locations across North America, and the Fairmont team will make sure they reach Soles4Souls and, ultimately, people in need in the more than 35 states and 50 countries the charity services.
Better yet, to provide a little extra incentive to stick to your New Year's resolutions, from Monday, January 19 to Friday, January 23, 2009, in recognition of this support, Fairmont Fit partner, adidas, will offer an exclusive discount card for 15% off adidas merchandise to be used online at shopadidas.com or, in Canada, shopadidas.ca.
They say all good "soles" go to heaven, well, thanks to Fairmont Fit, adidas and Soles4Souls, you can have your vacation and do a good deed too!
About Soles4Souls
Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Since its inception, Soles4Souls has distributed more than 3.3 million pairs (or one pair every 23 seconds) to people in more than 60 countries, including Honduras, Romania, Thailand, and the Sudan. The charity has been featured on CNN Headline News, NBC Nightly News with Brian Williams, ABC News, FOX, CBS, and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.
About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that also includes Reebok, TaylorMade and Rockport. Some of the players in adidas’ roster of athletes include: Kevin Garnett, Jeremy Wariner, Allyson Felix, Tyson Gay, Haile Gebrselassie, Yelena Isenbeya, Reggie Bush, Tim Duncan, Ryan Howard and David Beckham.
About Fairmont Hotels & Resorts
A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels, which includes iconic landmarks like the Fairmont Singapore, Fairmont Le Montreux Palace in Switzerland and New York’s The Plaza. Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont’s portfolio includes 56 distinctive hotels, with plans to develop over 20 new properties in the coming years in destinations as diverse as Shanghai, Abu Dhabi and Anguilla.
Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 90 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also owns Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit http://www.fairmont.com
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